Truthful storytelling, one design at a time…
Chasing the Spark
As an artist, my approach to life frames this question: From moment to moment, task to task, client to client, how can I use my unique perspective and skills to communicate a message as intended, personalized perspective framed in reality, and the world as it is? How do I make it compelling? In short, how do I tell the story?
photo by Jennifer Acuff (Rome, Italy)
Writing
When our sight dims and memories cloud, what will recall the sacred moments of our lives? Words. So make them real; make them good.
photo by Bonni Mace (Abilene, Texas)
Portfolio
Photography
Portraits, still life, sports, travel—all photography offers glimpses into lives, scenes, and instants that warrant lingering long after the moment, itself, has passed. The successful capture of such a spark never fails to captivate me.
Public Relations & Event Promotion
My background in journalism has awarded an acute sense of how to interface with the press. I enjoy working this side of planning and representing events and organizations.
Design
Publication
A professional and educational focus on print journalism lent a love of all things print. The crisp feel of a fresh newspaper between my fingers, the sturdy weight of a high-quality business card, the orderly visual of a neatly justified column and perfect pica spacing. Colleagues have joked that I have “pica vision.” I love getting it just right.
Logo
Each event, organization and individual require a logo singularly capable of marrying mission and character. Some prefer stately and traditional. Others crave modern and streamlined. Still more fall somewhere in between, referencing legacy while looking forward. I relish the back and forth of draft work with my customers, the honing of each project, required to craft the perfect visual representation for all my unique clients.
Miscellaneous
Some of my favorite projects result from one-off, seemingly random endeavors. From presentation templates to microbiologically accurate cookie cutters, I love tackling challenges beyond my journalistic background and learning new skills.
“What kind of man would live a life without daring?”
— Charles Lindbergh
photo by Jennifer Acuff (The Vatican)
